A new report published by research organization Ambient Insight shows that demand for technology-based brain training products are on the rise in the US market.  The growth rate is a five-year compound annual growth rate (CAGR) of as high as 32.4%. The annual expenditure of consumers on these products and services is expected to reach as much as $61.1 million in 2009.

The report, which has been named “The US Consumer Market for Technology-based Cognitive Learning Products: 2009-2014 Forecast and Analysis,” gives a forecast that revenues collected by four types of brain training products are on the rise, namely, cognitive assessments, mobile brain games, cognitive and intelligent tutors, and brain fitness games.

Sam S. Adkins, Chief Research Officer at Ambient, commented “It’s all about value and brand now. The cognitive fitness industry has left the early adoption phase and entered the wide adoption phase. The customer base for brain games is growing fast and new suppliers are entering the market at a rapid pace.”